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    Importance of SEO
    SEO is the Foundation of your Digital Footprint
    Making it Essential to Your Online Presence
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What is SEO?

Search engine optimization is the process of generating traffic organically from search engine results.

It comprises of a mix of strategies to refine website visibility so that it can be indexed and ranked by search engines.

SEO revolves around improving the search engine results page (SERP) ranking, which pushes your site above your competition.

SEO is an evolving ongoing process

Search engine algorithms are refined constantly to meet market demands in providing an optimal user experience when searching for proper content. The frequent changes make SEO a continual process of adaptation.

On-Page Optimization – Refining the in-and-outs of the website so it can be indexed and ranked optimally by search engines. This involves page content, structure, internal linkage and page tags.

Off-Page Optimization – Building up page rank by establishing and developing quality inbound links from websites relevant to your own page. This involves external links from various unaffiliated ad credible sources.

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